Swish Oral Care

2022BrandingCustom Wordmark

Swish Oral Care storefront
Swish toiletry bag
Swish patient portraits

Swish Oral Care in Calgary needed an identity that was both forward-thinking and friendly.

Toothpaste-y shapes and floss-like lettering keep things soft and comfortable, while the interiors and the signage material (shiny silver 3D letters!) bring a futuristic feel.

In this project, I was able to explore both a custom hand-drawn wordmark (‘Swish’), as well as custom script hand-lettering (‘Of course I floss daily’).

Swish wordmark
Of course I floss daily hand-lettered sign
Swish clinic interior